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	<title>Comments on: What are field activities that support new products launch?Sales plan for introduction?</title>
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	<lastBuildDate>Thu, 15 Jul 2010 18:26:59 -0500</lastBuildDate>
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		<title>By: RlTr</title>
		<link>http://www.productlaunchmanagerreviews.com/new-product-launches/what-are-field-activities-that-support-new-products-launchsales-plan-for-introduction/comment-page-1#comment-661</link>
		<dc:creator>RlTr</dc:creator>
		<pubDate>Tue, 09 Mar 2010 19:40:59 +0000</pubDate>
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		<description>Trying to re-invent the wheel takes too much time.  Get &quot;Promo&quot; magazine, a trade publication.  It gives great innovative ideas in generating interest in a product.
A 5-second commercial promoting a vehicle that could go 0-60 mph in 5 secs.  
Powerful stuff&lt;br&gt;&lt;b&gt;References : &lt;/b&gt;&lt;br&gt;</description>
		<content:encoded><![CDATA[<p>Trying to re-invent the wheel takes too much time.  Get &quot;Promo&quot; magazine, a trade publication.  It gives great innovative ideas in generating interest in a product.<br />
A 5-second commercial promoting a vehicle that could go 0-60 mph in 5 secs.<br />
Powerful stuff<br /><b>References : </b></p>
]]></content:encoded>
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		<title>By: Rex Whataguy</title>
		<link>http://www.productlaunchmanagerreviews.com/new-product-launches/what-are-field-activities-that-support-new-products-launchsales-plan-for-introduction/comment-page-1#comment-660</link>
		<dc:creator>Rex Whataguy</dc:creator>
		<pubDate>Tue, 09 Mar 2010 19:09:59 +0000</pubDate>
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		<description>It would help to have more info to answer the question with. However, think about a big &quot;PR&quot; type event. It doesn&#039;t have to be practical, it just has to be something that gets the cameras there.

A new soap? Set up showers in the mall and see who can sing best in the shower. 

Take whatever your product is and think about using it in a wacky way. An electric dog polisher. A fur lined sink. 

Eventually, bring yourself back to earth with something you can actually pull off. 

Don&#039;t forget to have fun. 

Rex&lt;br&gt;&lt;b&gt;References : &lt;/b&gt;&lt;br&gt;</description>
		<content:encoded><![CDATA[<p>It would help to have more info to answer the question with. However, think about a big &quot;PR&quot; type event. It doesn&#8217;t have to be practical, it just has to be something that gets the cameras there.</p>
<p>A new soap? Set up showers in the mall and see who can sing best in the shower. </p>
<p>Take whatever your product is and think about using it in a wacky way. An electric dog polisher. A fur lined sink. </p>
<p>Eventually, bring yourself back to earth with something you can actually pull off. </p>
<p>Don&#8217;t forget to have fun. </p>
<p>Rex<br /><b>References : </b></p>
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