What are field activities that support new products launch?Sales plan for introduction?
It would help to have more info to answer the question with. However, think about a big "PR" type event. It doesn’t have to be practical, it just has to be something that gets the cameras there.
A new soap? Set up showers in the mall and see who can sing best in the shower.
Take whatever your product is and think about using it in a wacky way. An electric dog polisher. A fur lined sink.
Eventually, bring yourself back to earth with something you can actually pull off.
Don’t forget to have fun.
Rex
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It would help to have more info to answer the question with. However, think about a big "PR" type event. It doesn’t have to be practical, it just has to be something that gets the cameras there.
A new soap? Set up showers in the mall and see who can sing best in the shower.
Take whatever your product is and think about using it in a wacky way. An electric dog polisher. A fur lined sink.
Eventually, bring yourself back to earth with something you can actually pull off.
Don’t forget to have fun.
Rex
References :
Trying to re-invent the wheel takes too much time. Get "Promo" magazine, a trade publication. It gives great innovative ideas in generating interest in a product.
A 5-second commercial promoting a vehicle that could go 0-60 mph in 5 secs.
Powerful stuff
References :